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Creator Analytics

Offmy gives you a complete and detailed view of each creator's performance. This page centralises all financial and audience data for the period of your choice, with automatic comparisons to measure progression.

Selecting a creator

A dropdown menu at the top left lets you filter data by creator. Select All for an agency-wide view, or choose a specific creator to focus on their individual performance.


Selecting a period

A date selector at the top right lets you define the analysis period. Two comparison buttons are available: Previous Period to compare with the same duration just before, and Previous Year for a year-on-year comparison. Variations are displayed as percentages directly on each metric.


Revenue indicators

A row of cards displays the revenue generated by type for the selected period:

  • Subscriptions: revenue from new subscriptions

  • Renewals: revenue from subscription renewals

  • Private media: revenue from private content sales

  • Push media: revenue from PPV sends

  • Tips: tips received

  • MOD: revenue from MOD mode

  • Lives: revenue from live sessions

  • Affiliates: revenue from affiliate links

Each card shows the variation compared to the selected comparison period.


Subscribers

This section presents three key audience metrics:

  • Active subscribers: total number of subscribers for the period, with a breakdown between new subscribers and renewals

  • Lost subscribers: number of subscribers who did not renew

  • Avg Spend: average amount spent per paying subscriber during the period

Each metric comes with an evolution graph over time.


Earning Trends

A bar chart visualises revenue evolution week by week or month by month depending on the selected period. It makes it easy to quickly identify activity peaks and drops.


Revenue Breakdown

A donut chart breaks down total revenue by type. It lets you instantly see which revenue sources generate the most income for this creator over the period.


Activity Heatmap

The activity heatmap displays day-by-day activity over several months in a calendar format. Each cell represents one day, with colour intensity proportional to the level of activity. It is the ideal tool to identify the most active days and adapt your publishing and messaging strategy accordingly.


Creator Statistics

A summary table details the performance of each creator with one column per revenue type: Subscriptions, Renewals, Push media, Tips, Private media, Lives, MOD, Affiliates, Total, and New Subscribers.

This table can be exported as a CSV file via the Export CSV button at the top right, for external analysis or client reporting.

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